The Art of the Science Behind qChange: A Nudge

Updated: Dec 5, 2021


Utilizing Nudge Theory to Prompt Better Leader Behavior: Part 1 of 4


Nudge theory was named and popularized by the 2008 book, 'Nudge: Improving Decisions About Health, Wealth, and Happiness', written by American academics Richard H Thaler and Cass R Sunstein.


Nudge theory is a flexible and modern concept for:

· Understanding of how people think, make decisions, and behave,

· Helping people improve their thinking and decisions,

· Managing change of all sorts, and

· Identifying and modifying existing unhelpful influences on people.


OK, great, so what’s a nudge?


Thaler (and by the way in 2017 he won a Nobel Prize in Economics) defines a nudge as any small feature in the environment that attracts our attention and alters our behavior. A nudge helps people make better choices for themselves without restricting their freedom of choice.


There can be many different types of nudges…sharing the facts, implementing a rule, using a system reminder, priming before the event, and changing the default option. All have successfully helped improve behavior, both inside and outside of the workplace.


At qChange, we’re particularly keen on the i